This serves the purpose of recreating a similar retail environment and ambience in several locations using the design standards laid out to encourage optimum customer experience. However, international chains entering a foreign market also get the flexibility of tweaking certain aspects according to regional preferences whilst keeping the overall theme and identity consistent. Additionally, using the 'master prototype' BIM model as the starting point helps all the major project stakeholders (architect, building services consultants, constrictors, installers, shopfitting professionals, and procurement specialists) to effectively collaborate thereby helping the team to move smoothly into construction documentation without any delay or loss of data from the design and programming phase.
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